Resources

The world of marketing is one of flux. This short post will detail some of the top trends of the first half of 2016. 1. By 2019 mobile advertising will represent 72% of all US digital ad spending The growth of the mobile-first consumer will continue to force the hand of marketers to target them…

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October 1, 2016

What does content look like in the years to come?

By Jack Oakley

2015 was the year of clickbait headlines, promises such as this or this were begging us to click them. And click we did. News sites and brands saw this explosion and were only too willing to hop aboard the hype train, offering jaw-dropping titles that were impossible to ignore. The truth of the matter was…

Instagram’s recent proposed algorithm change has caused online chaos, but what it has shown is that to retain relevance brands and businesses need to maintain a constant social presence. Content, created and curated, must be tailored to specific preferences and locations of the audience in question, ensuring it maintains a keen focus. This has become…

February 4, 2016

Get Me Everywhere: Top Citation Source in the UK

By Jane Byrne

Local listings (or citations) are a vital part of how a business ranks in natural search – in other words, how high up the list it appears in the search engine results.  There are many components to SEO, and GME is a key part of the mix that complements other SEO work you do.  This…

September 28, 2015

Google Panda 4.2 Starts Rolling Out

By Katie Beckley

Google has confirmed that it began another Google Panda refresh this weekend.  Google Panda was first released in February 2011 and involved a change to Google’s search ranking algorithm that aimed to lower the rank of “low quality sites” and return higher-quality sites with rich content near the top of the search results. The original…

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